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Méliuz

MLIZY
#59 in Public Companies 🇧🇷 Brazil @MeliuzBitcoin meliuz.com.br
 
Méliuz (CASH3.SA) is a leading Brazilian fintech and e-commerce company renowned for its innovative cashback and financial services platform, serving over 50 million registered users across Brazil. Founded with a mission to democratize access to financial benefits with a better money, Méliuz has rapidly grown into a household name, offering a suite of digital solutions that empower consumers to save and manage their finances more effectively. The company's robust business model leverages technology to deliver seamless cashback experiences, digital banking, and a growing array of financial products. 
In 2025, Méliuz made headlines by embracing Bitcoin as a core component of its corporate treasury strategy. The company announced a bold move to allocate most of its treasury reserves to Bitcoin, positioning itself at the forefront of digital asset adoption among Latin American public companies. This strategic shift reflects Méliuz's belief in Bitcoin as a superior store of value and a hedge against traditional financial risks. By integrating Bitcoin into its balance sheet, Méliuz aims to generate long-term returns for shareholders and potentially unlock new avenues for value creation within its ecosystem. 
Méliuz's decision to invest in Bitcoin underscores its pioneering spirit and commitment to financial innovation. The move not only enhances its market position as a forward-thinking fintech leader but also signals a growing trend among global companies to diversify treasury assets with Bitcoin. As one of the first major Brazilian firms to take this step, Méliuz is setting a precedent in the region and attracting attention from investors, industry observers, and the broader crypto community. 

Recent Developments

 
  • March 6, 2025: Méliuz made a landmark purchase of 45.72 BTC, investing approximately $4.1 million at an average price of $90,926 per Bitcoin. This acquisition marks the company's official entry into Bitcoin as a treasury asset and was celebrated as a new chapter in its corporate history.

  • May 15, 2025: Shareholders approved the amendment to Méliuz's corporate bylaws, officially transforming the company into a Bitcoin Treasury Company — a milestone that cemented Bitcoin as the primary strategic asset of its treasury.

  • May 16, 2025: Building on the momentum of shareholder approval, Méliuz acquired an additional 280 BTC, significantly expanding its Bitcoin holdings.

  • June 15, 2025: Méliuz purchased another 275 BTC, funded by proceeds from its follow-on equity offering, further reinforcing the company's commitment to accumulating Bitcoin at scale.

  • October 15, 2025: The company acquired an additional 9 BTC using cash flow generated by its core business operations, demonstrating the sustainability of its Bitcoin accumulation strategy through organic revenue.

  • March 15, 2026: Méliuz announced a 4.38% Bitcoin yield since October 2025, alongside a share buyback program totaling 4 million shares repurchased on the open market — underscoring the company's focus on delivering tangible value to shareholders through its Bitcoin treasury strategy.

  • Leadership Update: The company's strategic pivot toward Bitcoin has been accompanied by key changes to its board and leadership team. Guilherme Bandeira, a prominent local Bitcoin advocate, joined the board of directors. Mason Foard was appointed Director of Bitcoin Strategy, bringing deep expertise from True North, a preeminent educational group in the Bitcoin space. Diego Kolling, a prominent Brazilian educator in the Bitcoin ecosystem, also joined the team, further strengthening Méliuz's position as a trailblazer in corporate Bitcoin adoption.


 
Méliuz's embrace of Bitcoin as a treasury asset is a significant milestone for both the company and the broader Latin American fintech landscape. As it continues to explore new ways to generate value through Bitcoin, Méliuz stands out as a dynamic example of how public companies can leverage digital assets for strategic growth and innovation.
 

Bitcoin Holdings

Méliuz held bitcoin since March 5, 2025.
BTC balance
604.7
$43.98M
Avg. cost / BTC
$103,313
Profit / Loss
-29.60%

Stock & Financials

Méliuz is trading under the ticker MLIZY.
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Our Products & Services

Méliuz — Bitcoin Holdings Over Time
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Our Team

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Diego Kolling

Head of Bitcoin Strategy
a

Mason Foard

Director of Bitcoin Strategy

Historical Bitcoin Holdings

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Advanced Metrics

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  • A faded value in the table means that it was carried forward from an earlier date and may be outdated.
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