Méliuz

Méliuz (CASH3.SA) is a leading Brazilian fintech company renowned for its innovative cashback and financial services platform, serving over 30 million registered users across Brazil. Founded with a mission to democratize access to financial benefits, Méliuz has rapidly grown into a household name, offering a suite of digital solutions that empower consumers to save and manage their finances more effectively. The company’s robust business model leverages technology to deliver seamless cashback experiences, digital banking, and a growing array of financial products.

In 2025, Méliuz made headlines by embracing Bitcoin as a core component of its corporate treasury strategy. The company announced a bold move to allocate up to 10% of its cash reserves to Bitcoin, positioning itself at the forefront of digital asset adoption among Latin American public companies. This strategic shift reflects Méliuz’s belief in Bitcoin as a superior store of value and a hedge against traditional financial risks. By integrating Bitcoin into its balance sheet, Méliuz aims to generate long-term returns for shareholders and potentially unlock new avenues for value creation within its ecosystem.

Méliuz’s decision to invest in Bitcoin underscores its pioneering spirit and commitment to financial innovation. The move not only enhances its market position as a forward-thinking fintech leader but also signals a growing trend among global companies to diversify treasury assets with Bitcoin. As one of the first major Brazilian firms to take this step, Méliuz is setting a precedent in the region and attracting attention from investors, industry observers, and the broader crypto community.

Recent Developments

• March 6, 2025: Méliuz made a landmark purchase of 45.72786268 BTC, investing approximately $4.13 million at an average price of $90,926 per Bitcoin. This acquisition marks the company’s official entry into Bitcoin as a treasury asset and was celebrated as a new chapter in its corporate history (coindesk.com, braziljournal.com).
• March 5, 2025: No Bitcoin was removed from the company’s holdings, as confirmed by multiple sources including press releases and financial statements (braziljournal.com).
• April 2025: Méliuz announced plans to further expand its Bitcoin treasury strategy. The company has proposed a shareholder meeting on May 6, 2025, to amend its corporate bylaws, potentially making Bitcoin a primary strategic asset for its treasury. If approved, Méliuz intends to use operational cash flow to continue accumulating Bitcoin, reinforcing its commitment to digital asset adoption (chaincatcher.com).
• Leadership Update: The company’s strategic pivot toward Bitcoin coincided with changes to its board of directors, including the appointment of Guilherme Bandeira, a prominent local Bitcoin advocate. This move is expected to strengthen Méliuz’s position as a trailblazer in corporate Bitcoin adoption (cointelegraph.com).

Méliuz’s embrace of Bitcoin as a treasury asset is a significant milestone for both the company and the broader Latin American fintech landscape. As it continues to explore new ways to generate value through Bitcoin, Méliuz stands out as a dynamic example of how public companies can leverage digital assets for strategic growth and innovation.